Wednesday, July 06, 2011



EFX Performance and Warner Bros. Continue to Work Together to Release Harry Potter Themed Bracelets

MISSION VIEJO, Calif. (July 6, 2011) - EFX Performance recently announced its new partnership with Warner Bros. Entertainment and commemorated the event by introducing special Green Lantern themed performance bands. Word of possible future endeavors, such as the making of custom-designed bracelets to promote the upcoming Harry Potter movie, circulated soon afterward.
Plans to offer specially-designed Harry Potter bands have been confirmed today, just in time for the premiere of Harry Potter and the Deathly Hallows Part 2, the final installment of the enchanting series. Fans will be able to choose from three different designs - Hogwarts, Gryffindor, or Slytherin - to show their enthusiasm and House loyalty.
In addition, EFX Performance will generously give each person who purchases one of these custom bands from a free AMC Gold Experience Ticket to go watch the long-anticipated summer blockbuster.
"What better is way is there for fans to show their 'house' allegiances?" asked Randy Largent, CEO of EFX Performance. "Not only are Harry Potter enthusiasts getting a stylish bracelet to accentuate their enthusiasm, they're getting to see the movie for free."
Fans may choose from one of three custom bands which will feature either Hogwarts, Gryffindor or Slytherin colors and logos. Each band will have EFX's proprietary holograms embedded.
Though they signed a licensing agreement only a short time ago, EFX Performance and Warner Bros. are already proving to be a promising pair. More custom bands featuring characters from DC Comics, such as Batman and Superman, are already in the design process.


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